Wave Customer Survey©

Today’s economy, while difficult, still affords the chance to go beyond survival and capitalize on opportunities for success. The desired outcomes of a customer survey include:

  • Keeping a finger on the pulse of the customer base. Because customer needs and priorities shift more rapidly than ever, it is crucial to understand what keeps them loyal
  • Identifying ways to improve operational processes and marketing messages
  • Letting customers know their support and their opinions are valued, trusted, and their loyalty is considered a part of the company’s measures of success
  • Testing potential new market segments or product designs